NeueHouse Hollywood is creating the perfect post-COVID party environment in conjunction with the new Fotografiska exhibit, Andy Warhol: Photo Factory. Featuring never-exhibited photographs by the king of pop art himself, it’s a must-see for fans of Andy’s work, but it’s becoming more than that now that L.A. has opened up. The artist’s rare and candid shots of celebs and creatives makes for an inspiring backdrop, and the workspace and arts venue is taking full advantage with events on its spacious main floor, its upstairs lounge and seated areas, and its outdoor roof overlooking the city.
The show, which opened a couple weeks ago, is slated for a limited 40-day run, during which time, there’ll be DJs, live music and more. “Sunset Sounds,” a new concert program, just had Moby on the roof at “golden hour” offering a performance and screening in celebration of his new film MOBY DOC, and accompanying new album Reprise. The series continues through July and August with artists Maddie Jay and Gabrielle Current presented by Bandsintown.
There’s also “Photo Factory After Hours,” an immersive event series with music and art, as well as dance, discussions and screenings. The events aren’t aiming to re-create Warhol’s Factory as much as conjure its spirit. Of course, the original Factory was a silver-swathed hedonistic wonderland that moved around various warehouses and studios in New York City from 1962 and 1984, gathering artists, musicians, celebrities, and scenesters in an environment where anything could happen. NeueHouse hopes to channel the same kind of energy and now that virus numbers are down and people are looking for cool stuff to do, it should fit the bill.
With over 120 images (20 never been seen before), the exhibit cements Warhol’s legacy, which explores the relationship between fame, sexuality, marketing, entertainment, fashion and how each can be conveyed with various creative mediums and modes of expression. His photography, especially his Polaroid work, is an important part of his oeuvre, providing a personal glimpse at the icon’s overall artistic vision.
“I began collecting these photographs after learning about the camera’s seminal influence within Warhol’s body of work,” says curator James R. Hedges. “This exhibition provides a scintillating introspective, especially as I consider these lesser-known stitched photos as an extension of Warhol’s raw self, one that the public has scarcely seen. Virtually every painting, print, and most works on paper began their life as a photo study. The fact is, Warhol used a camera as part of his daily social interactions over the course of four decades, it was integral to his interactions and his art-making process.”
While some events (like the Moby party) are open only to NeueHouse members and those who sign up for their new Cultural and Social “Salon” Membership, the exhibit itself is open to the public as is the Broken Spanish/Bar Sala pop-up cocktail lounge, which has taken over the upper level of the building on Friday and Saturday evenings thru the end of July. The speakeasy-esque bar features mezcal and tequila tastings, house made agua fresca, and Mexican craft beers and small bites. Thursday night After Hours events are also open to all. The next one to mark on your calendar is July 8, when L.A. duo MORE perform and DJs Josh Madden and The Midwest Boyz provide sets before and after. After Hours info here. Exhibit info here.
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