The historic Tower Theatre in downtown Los Angeles has been restored and converted into an Apple Store, making its grand opening Thursday, June 24.
(Photo courtesy of Apple)
Renovating the theater’s interior and restoring the landmark clock tower, Apple’s newest L.A. store will offer not only its usual customer care services, but also a mentorship program called “Today,” where the tech giant says it will “inspire even more creativity in the heart of downtown.”
“At every corner, Los Angeles bursts with creativity across the arts, music, and entertainment, and we are thrilled to build on our relationship with this special city,” Apple senior vice president of Retail and People, Deirdre O’Brien, said. “Apple Tower Theatre honors the rich history and legacy of this entertainment capital.”
(Photo courtesy of Apple)
The “Today” program will hold art-based events, such as art walks, tutorials on photography framing and photographic storytelling.
(Photo courtesy of Apple)
The Tower Theater first opened its doors in 1927 and had not been used since 1988, outside of serving as a filming location for blockbuster movies such as Fight Club (1999), The Prestige (2006) and Transformers (2007).
The theater seats and balcony were also replaced and modernized with plans to serve as a space for “Genius Bar” appointments.
(Photo courtesy of Apple)
The new theater will be Apple’s 26th store in the Los Angeles area and will sit at the corner of Eighth Street and Broadway.
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